REACHBACK NOMINATED FOR ‘BAND OF THE YEAR’ INTERNATIONAL MUSIC AWARD
UK BAND FLYING TO HOLLYWOD FOR INAUGRAL ‘ARTISTS IN MUSIC AWARDS 2012’... AND PERFORM LIVE FOR MTV
Sexyhair UK are proud to announce that their favourite Pop Rock Act Reachback are on their road to stardom! This young, upbeat band have now supported two of our sexyrocks event and will hopefully be involved with much more this year!
check them out @ http://www.reachbackband.com/ or www.soundcloud.com/reachback !
ADELE… COLDPLAY… RADIOHEAD ... MUMFORD & SONS ... - these won’t be the only UK acts out in Hollywood next week with high hopes of international music award recognition...
Essex-based Pop/Rock song-writing act REACHBACK will also be taking their place on the Hollywood red carpet at the inaugural, International ARTISTS IN MUSIC AWARDS 2012 – a ceremony of music awards being dubbed ‘the independent Grammys’ and held at the world-famous Key Club, Sunset Strip two days prior to the 54th Grammy Awards.
High-flying young band REACHBACK fronted by Ruby Williams have been short-listed in ‘Best Pop Act’, ‘Best Rock Act’ and ‘International Independent Artist of the Year’ categories of the Awards ceremony having caught the eye and impressed industry professionals affiliated to the MusicXray A&R critic platform.
The Artists In Music Awards 2012 have been created to honour and recognise the best independent music artists from around the world in 21 categories having received over 8,000 submitted nominations now whittled down to five in each category.
Awards host, creator and L.A radio presenter Mikey Jayy says:
“I designed the event to truly honor incredible talent. If you listen to all the nominees, all of them deserve to win. But if an artist wins, it’s not because they sold “x” number of tickets or because they have 500,000 likes on their Facebook page. I wanted to make the entire system as fair as possible.”
To this end, Jayy recruited outside judges to make decisions on the winning artists:
“Artists win because the judges and their fans love their music.”
Los Angeles has become a fertile growth and development territory for REACHBACK who released their 5 track EP ‘Wake Up’ through MTVN back in October 2011 on the recommendation of MTV's A&R consultant Nic Harcourt.
The band recorded two further acoustic tracks for MTV and Extreme Music back in London at Abbey Road Studios, which are scheduled for a spring release and anticipated major brand sync placement and are set to drop by MTV studios in Los Angeles to give another filmed live performance and interview the day after the Grammys.
Band singer, Ruby Wiliams said:
“Being short-listed for three international music awards was something beyond our wildest imagination! ... Its going to be a very proud and memorable occasion but we really want to use the trip to hold as many meetings as we can and to keep raising our profile and exposure this year”.
The Artist of the Year award category has panel short-listed five acts by the following defined criteria:
‘Artists/bands must have demonstrated great creative accomplishment within the independent community, including but not limited to: professional or self-produced music, exceptional songwriting ability, self-management, licencing in television or film, understanding of marketing and PR skills by reaching out to fans, hosting online web shows, performing at charity events and benefits, giving away free music, taking photos with fans, winning multiple music contests, attending workshops, networking, songwriting forums or organisations. Artists must have contributed greatly to the music community in order to stand out’.
REACHBACK Manager and former UK label A&R, Nick Robinson added:
“The band fully deserve this nomination in recognition of their broad self-development over the past year. To be leading the way with three nominations in a professional, industry-scrutinised set of international independent music awards is one of the clearest indications yet of the prospects of REACHBACK”.
THE ARTISTS IN MUSIC AWARDS 2012 take place at THE KEY CLUB, Sunset Blvd, West Hollywood on FRIDAY FEBRUARY 10TH 2012. 8pm start.
GOOD LUCK REACHBACK!
