REACHBACK NOMINATED FOR ‘BAND OF THE YEAR’ INTERNATIONAL MUSIC AWARD  

UK BAND FLYING TO HOLLYWOD FOR INAUGRAL ‘ARTISTS IN MUSIC AWARDS 2012’... AND PERFORM LIVE FOR MTV

Sexyhair UK are proud to announce that their favourite Pop Rock Act Reachback are on their road to stardom!   This young, upbeat band have now supported two of our sexyrocks event and will hopefully be involved with much more this year!

check them out @ http://www.reachbackband.com/ or  www.soundcloud.com/reachback !

ADELE… COLDPLAY… RADIOHEAD ... MUMFORD & SONS ... - these won’t be the only UK acts out in Hollywood next week with high hopes of international music award recognition... 

Essex-based Pop/Rock song-writing act REACHBACK will also be taking their place on the Hollywood red carpet at the inaugural, International ARTISTS IN MUSIC AWARDS 2012 – a ceremony of music awards being dubbed ‘the independent Grammys’ and held at the world-famous Key Club, Sunset Strip two days prior to the 54th Grammy Awards.

High-flying young band REACHBACK fronted by Ruby Williams have been short-listed in ‘Best Pop Act’, ‘Best Rock Act’ and ‘International Independent Artist of the Year’ categories of the Awards ceremony having caught the eye and impressed industry professionals affiliated to the MusicXray A&R critic platform.

The Artists In Music Awards 2012 have been created to honour and recognise the best independent music artists from around the world in 21 categories having received over 8,000 submitted nominations now whittled down to five in each category.

Awards host, creator and L.A radio presenter Mikey Jayy says:

“I designed the event to truly honor incredible talent. If you listen to all the nominees, all of them deserve to win. But if an artist wins, it’s not because they sold “x” number of tickets or because they have 500,000 likes on their Facebook page. I wanted to make the entire system as fair as possible.”

To this end, Jayy recruited outside judges to make decisions on the winning artists:

“Artists win because the judges and their fans love their music.”

Los Angeles has become a fertile growth and development territory for REACHBACK who released their 5 track EP ‘Wake Up’ through MTVN back in October 2011 on the recommendation of MTV's A&R consultant Nic Harcourt. 

The band recorded two further acoustic tracks for MTV and Extreme Music back in London at Abbey Road Studios, which are scheduled for a spring release and anticipated major brand sync placement and are set to drop by MTV studios in Los Angeles to give another filmed live performance and interview the day after the Grammys.  

Band singer, Ruby Wiliams said: 

“Being short-listed for three international music awards was something beyond our wildest imagination! ... Its going to be a very proud and memorable occasion but we really want to use the trip to hold as many meetings as we can and to keep raising our profile and exposure this year”.

The Artist of the Year award category has panel short-listed five acts by the following defined criteria: 

‘Artists/bands must have demonstrated great creative accomplishment within the independent community, including but not limited to: professional or self-produced music, exceptional songwriting ability, self-management, licencing in television or film, understanding of marketing and PR skills by reaching out to fans, hosting online web shows, performing at charity events and benefits, giving away free music, taking photos with fans, winning multiple music contests, attending workshops, networking, songwriting forums or organisations. Artists must have contributed greatly to the music community in order to stand out’.

REACHBACK Manager and former UK label A&R, Nick Robinson added:

             “The band fully deserve this nomination in recognition of their broad self-development over the past year. To be leading the way with three nominations in a professional, industry-scrutinised set of international independent music awards is one of the clearest indications yet of the prospects of REACHBACK”.

THE ARTISTS IN MUSIC AWARDS 2012 take place at THE KEY CLUB, Sunset Blvd, West Hollywood on FRIDAY FEBRUARY 10TH 2012.  8pm start.  

GOOD LUCK REACHBACK!

Sexy Hair International Conference

Based at the JW Marriot in Los Angeles, educators from all over the world are currently gathering be trained on the latest Sexy Hair info.

At the International Distributors Summit, they will all be introduced to the new branding, products, deals and incentives for the exciting year ahead.

Following an awards ceremony (Sexy Hair UK was thrilled to be awarded with the highest increase in sales out for 2010) there will be the traditional "red party" evening event and hair show. It's always a fantastic experience and a great opportunity for Sexy Hair ambassadors to meet up and share thoughts and experiences to maintain the fabulous growth of this brand.

Pictures of the week will follow, but in the meantime follow these links for pictures from last years event!:

http://www.facebook.com/media/set/?set=a.10150092003078717.268588.58977478716&type=3

http://www.facebook.com/media/set/?set=a.10150091884743717.268555.58977478716&type=3

http://www.facebook.com/media/set/?set=a.10150091966643717.268578.58977478716&type=3

Activating Scalp System

Healthy Hair starts with a healthy scalp! This new sub-category offers a solution for some of our most detrimental hair and scalp problems!

Discover the Activating Scalp Care category with a Sexy twist for instant results and long term benefits.

ACTIVATING SCALP CARE MOUSSE - THICKENING TREATMENT MOUSSE

What it is:

• A multi-purpose thickening mousse for immediate results and long term benefits!
• A volumizing styling product that provides long lasting and weightless lift to the hair
• Gives the appearance of fuller, thicker looking hair

Who it's for:

• Customers with fine and/or thinning hair who want their hair to appear thicker, stronger and healthier
• Customers who want instant, weightless volume combined with conditioning benefits

Key Ingredients & Benefits:

• Made with Voluminis for weightless, long lasting volume
• Made with Swertia, Saw Palmetto and Caffeine to promote healthy hair growth
• Made with Exo-P & Thymulen4 to stimulate Keratin synthesis
• Made with Hydrolyzed Wheat Protein and Wheat Amino Acids to improve hair strength and feel
• Promotes healthy hair growth
• Provides weightless, long lasting volume
• Stimulates microcirculation in the scalp
• Protects and fortifies the hair and scalp
• Visibly strengthens and increases the thickness of hair

How to use it:

• Massage into scalp and work through hair from roots to ends.  Style as desired.

ACTIVATING SCALP CARE TREATMENT THICKENING SPOT TREATMENT

What it is:

• A liquid treatment with a targeted applicator to address the needs of fine and/or thinning hair
• Stimulates microcirculation in the scalp to visibly strengthen and increase the thickness of hair

Who is it for?:

• Customers with thinning hair who want hair to appear thicker, stronger and healthier

Key Ingredients & Benefits:

• Made with Swertia, Loquat Leaf and Caffeine to promote healthy hair growth
• Made with Exo-P & Thymullen4 to stimulate Keratin synthesis
• Made with Peppermint, Menthol, Eucalyptus & Ginger to invigorate the scalp

How to use it:

• Apply with the applicator tip to scalp along small parted sections.  Massage gently until absorbed. Do not rinse.  Style as desired.



Keratin Hair Filler - Reinvent Colour Care

You feel strong, vibrant and healthy.  Now match how you feel on the inside with how you look on the outside, starting with your hair!

Reinvent Keratin Hair Filler helps prevent and  repair damage making professional hair colour look its best for longer!

Sometimes that's all you need to kick a couple of years off your look!!

Who is it for?

To the stylist/salon:

1. It's additional revenue for you and your salon
2. It's a guarantee for the quality of your colour service
3. It's a great tool to help create the perfectly smooth blow out
4. It promotes customer satisfaction and loyalty

To the end consumer:

1. It's an investment for your colour service to last longer
2. It helps repair hair damage from prior chemical services, over processing, heat damage or environmental damage
3. It helps prevent damage
4. It creates perfectly smooth looking strands

How to use: Salon:

• Use the system directly after a colour service as a post-service colour locking system
• Use the system any time to help repair damaged hair and to prevent future damage
• We recommend using the system once every 5 washes

How to use: Consumer:

• Use the Reinvent Shampoo of your choice and rinse
• Apply the Reinvent Colour Care Keratin Line Filler through hair and leave on for 5 minutes at room temperature.  Do not rinse
• Apply the Reinvent Colour Care Treatment and wrap hair into plastic cap. Do not rinse
• Apply heat.  Use hooded dryer for 15 minutes
• Rinse & blow dry.  Do not shampoo

Sexy Rocks Manchester!!

Sexy Hair is on tour with the brilliant Sexy Rocks Event.   The event takes the audience through the history behind the sexy hair brand from its infancy to showcasing the unique Structure in Motion Cutting system and the amazing results that can be obtained by using the Sexy Hair range.  

Sexy Hair partnered up with Alan Howard Distribution to bring this event to Bredbury Hall in Stockport.   The discreet club venue under the hotel perfectly matched the Sexy Hair brand.    The team of onstage artists were led by Master Artist Ian Browning who flew across from Los Angeles especially for this event.   He was joined by Sexy Hair International artist Tom Olav Furuseth from Norway, Louise Edwards from Strands in Horsham and Dean Bradwell from Scarlet Moon in Middlesbrough who are both UK artists from Sexy Hair.

The numerous guests were taken through five perspective cuts.   They demonstrated the innovative, three-dimensional cutting technique which has made Sexy Hair stylists famous in the USA.    Created by hairdressers for the hairdresser, ‘structure in motion’ encourages the stylist to cut hair more confidently and fluidly, moving away from the traditional stationary approach. Continuous movement and an energy flow similar to that found in the art of Thai Chi allow the stylist to move around the client and perfectly see the angles and sections of the hair they are cutting, save the constant strain put on their body and best of all it was amazing to watch!

The artists ‘talked product’ throughout the evening, explaining how to best use the extensive range of products to create natural everyday looks to catwalk up-styles.

As the guests arrived they were entertained with an acoustic set from REACHBACK who have been nominated as Best Pop and Best Rock Act at the All Indie Music Awards in Hollywood next year, and after the show they rocked out with them at the Sexy Hair after party!

The next event is due to take place in Newcastle on 26^th March- follow us at http://www.facebook.com/sexyhairuk or on twitter @sexyhairuk  for all the latest updates! 

Sexy Hair Institute of Courage

We sent two of our Sexy Hair Creative Team members, Dean Bradwell and Luke Davies, to Los Angeles earlier this month to the Sexy Hair Institute of Courage, where they would receive an in depth knowledge of all the products and the theory behind Structure in Motion.

Luke kept a diary of his trip and we're delighted to share it with you:

10th November

It's a weird feeling. I'm on a coach to Heathrow airport at 4.30am to meet a guy called Dean, who I've never met before, to fly to Los Angeles, in a country I've never been to before!  It's all very exciting, I'm going to the Sexy Hair Institute of Courage.  From what I've read online, it's a place that can change the way that you look at hairdressing as well as the rest of your life.  I don't know what to expect really.

I met Dean at Heathrow Terminal 3 just before check-in.  We had a bit of time before we had to board so we thought we'd get to know each other over a pint or two ... It's 9.30 in the morning!!

We arrived at LAX at 3.05pm PST after an 11 hours and 40 minutes flight.  We were met by Skot Foss who is the International Sales and Education Director at Sexy Hair.  He'd arrived in the U.S. just a day before us but seemed to be handling the time differene very well.  He took us to our hotel, the Sheraton Delfina, Santa Monica.  As you can imagine after a flight that long, I didn't take in any of the surrounding area.  We checked in and took our bags up to the most amazing room.  We had no time to relax though, we were going to meet with the lovely people from ID Hair Denmark by the pool, who were also coming to the Institute.  After being introduced to everyone and having a welcome drink (Sounds like relaxing to us Luke!) we decided we would eat with the people we had met to get better acquainted.  It was so funny, as we left the pool area, Dean turned and stepped straight into the pool! Luckily he only went in to the second step and was only soaked to the knee but it started what turned out to be a running joke ...

We were invited on an 'optional excursion' that was being run on November 11th which which would take us through Beverly Hills, down to Hollywood and then shopping at The Grove.  There was obviously no option! We were in LA and had been offered sightseeing and shopping ... there's no option in that, right??  Dean and I then left the group to do a bit of exploring.  We walked through the shops on 3rd Street, down towards the seafront and then onto the pier.  We found a real pub down by the beach called 'Big Deans' which would become our local for the week.

11th November

After sleeping like a baby I woke up at about 9am, which meant I'd need to shift if I was going on the trip.  Not that I cared, I'd have gone to see Hollywood in my pyjamas if I had to!  Skot arrived at the hotel and told us that our transport was waiting outside.  We were greeted by our driver and told that we'd be travelling in a hummer limo for the day!!  We pulled up outside the Kodak Theatre on Hollywood Boulevard.  A group of photographers ran over to the car but quickly vanished when they realised we weren't celebrities. 

We only had about half an hour sightseeing before we went shopping at The Grove.  In that time I managed to see everything I wanted, as well as fall in love with a shop called Hot Topic!  We decided to go for lunch, so Skot, Dean, Anna and I went to the Cheesecake Factory where we had cocktails (all of us, apart from Dean) and good food.

12th November

After a few hours of shopping I met up with Dean and we headed to Venice Beach.  It was a really unusual place.  You had the extremes of people eating out of the bins on the street to people walking around in designer clothes wearing solid gold jewellery.  All of that in a market place atmosphere with live music from people playing instruments in the street.  In the evening we returned to 'Big Deans' and spent most of the evening trying to understand the rules of American Football.

13th November

We were picked up at 8am this morning to be taken to the Institute of Courage!  Everyone was excited as we got into the limo to travel the 25 minutes along the gorgeous coastline, then up through the winding roads to Topanga.

When we arrived at the Institute we were greeted by some of the nicest people at the gate.  It was an amazing place.  A Spanish style house in the middle of nowhere.  After looking round the venue we were taken upstairs to the dining room for breakfast.  The dining room was the kind of room you'd expect to see in the most expensive of houses.  A huge dining table meant that we'd all be sat together, and that included the people who worked at the Institute.  After breakfast we were taken outside to do Tai Chi on the decking.  The Tai Chi helped us relax, as well as make us move in the right way to be able to do Structure in Motion.  We also learned gow to get into the 'Golden Rooster' position.  The guys who worked at the institute were with us for Tai Chi too which broke down a lot of the barriers.  We all laughed at each other and it took away from the student/teacher feeling.

After Tai Chi we were treated to a show.  Rafe, Ian and Lonn were on stage demonstrating 3 Structure in Motion haircuts.  We saw Headliner, Ragdoll and Dolly Rocker which was adapted for curly hair.  After watching the demos we were itching to have a go.  Rafe then took us through the theory of Structure in Motion.  The SIMCore Tool was fantastic.  It really made us think about the angles, profiles and the symmetry of our haircuts.  He talked us through all this whilst cutting the signature A-Line bob.

After lunch we were allowed to get our hands on the dolls' heads and try our hand at the A-Line bob.  We were watched very carefully and corrected quickly if we weren't using Structure in Motion correctly.

It was quite hard to get used to a lot of the movements.  I've never seen any hairdresser use as many movements whilst cutting hair, nothing like I'd been taught before.

14th November

Today we are being picked up at 9.30am.  This is because we are having a special dinner tonight at the Institute.  I'm looking forward to developing what I have learned so far and building on it.

This morning we had a lesson in product cocktailing from Skot.  I've never met anyone who knows so much about hair products before! He knows how they work, why they work and what's inside them!  He showed us how to sell the products to our clients, as well as cocktailing products to tailor make something that's just for that individual's hair.  I think it's a good idea to be creative with products, it means they are getting something that they can only get from you.  After our cocktailing lesson Ian taught us about SIM-3D which was building on what we had already learned, as well as adding a more creative aspect.  He demonstrated an undercut hairstyle which would look connected and give a variety of looks. 

After lunch it was our turn to have a go and got to try the cut out on the training head.  After that we were asked to work in groups to teach and learn what we had been shown.  We had to cut a section each, while the rest of the group made sure we were doing it right.  It was a fun task, but got a bit difficult when the girls tried to instruct in Danish! 

In the evening we all went up to the dining room for our dinner where we were greeted by the kitchen staff who gave us all drinks.  We sat down to eat together which was lovely.  The food was fantastic, the wine was nice and it was a fun night.

15th November

Today was unfortunately the last and shortest day at the Institute of Courage.

We had breakfast around 9am and then went straight into Lonn's creative up-styling workshop.  He showed us quick ways to put hair up using a lot of different materials to add bulk and shape.  It was interesting to see how quickly he could put hair up.  As it's something I love doing I tend to lose track of time so it was nice to see time saving ways.  Dean had never put hair up before.  He started out looking lost but he's so good with hair he soon got the hang of it and produced something really unusual (in a good way) when it came to having a go ourselves.

We were then let loose on the dolls heads, and I mean let loose! We could do whatever we wanted as long as we were using Structure in Motion.  It was a lot of fun, the music was turned up and we were only talked to if we weren't using the system correctly.  Everyone produced something completely different even though we were using the same techniques.  It was great to see that we all could comfortably use Structure in Motion, something that felt completely alien a few days before.

After lunch we were presented with a certificate for completion.  I couldn't believe how much we had learned in so little time.  Everyone at the Institute was so nice and I was quite sad to be leaving already.

I'd definitely go back and show them how much I've come on in the future!

Sexy Hair UK would like to send out a huge thank you to our family 'across the pond' for welcoming Dean and Luke and looking after them so well. 

We can only benefit from their new found knowledge and experience so are eternally grateful.

"SEXY ROCKS!!"

SEXY ROCKS!!

Preparation for our first ever Sexy Rocks event in the UK!

Our Sexy Rocks event!