REACHBACK NOMINATED FOR ‘BAND OF THE YEAR’ INTERNATIONAL MUSIC AWARD  

UK BAND FLYING TO HOLLYWOD FOR INAUGRAL ‘ARTISTS IN MUSIC AWARDS 2012’... AND PERFORM LIVE FOR MTV

Sexyhair UK are proud to announce that their favourite Pop Rock Act Reachback are on their road to stardom!   This young, upbeat band have now supported two of our sexyrocks event and will hopefully be involved with much more this year!

check them out @ http://www.reachbackband.com/ or  www.soundcloud.com/reachback !

ADELE… COLDPLAY… RADIOHEAD ... MUMFORD & SONS ... - these won’t be the only UK acts out in Hollywood next week with high hopes of international music award recognition... 

Essex-based Pop/Rock song-writing act REACHBACK will also be taking their place on the Hollywood red carpet at the inaugural, International ARTISTS IN MUSIC AWARDS 2012 – a ceremony of music awards being dubbed ‘the independent Grammys’ and held at the world-famous Key Club, Sunset Strip two days prior to the 54th Grammy Awards.

High-flying young band REACHBACK fronted by Ruby Williams have been short-listed in ‘Best Pop Act’, ‘Best Rock Act’ and ‘International Independent Artist of the Year’ categories of the Awards ceremony having caught the eye and impressed industry professionals affiliated to the MusicXray A&R critic platform.

The Artists In Music Awards 2012 have been created to honour and recognise the best independent music artists from around the world in 21 categories having received over 8,000 submitted nominations now whittled down to five in each category.

Awards host, creator and L.A radio presenter Mikey Jayy says:

“I designed the event to truly honor incredible talent. If you listen to all the nominees, all of them deserve to win. But if an artist wins, it’s not because they sold “x” number of tickets or because they have 500,000 likes on their Facebook page. I wanted to make the entire system as fair as possible.”

To this end, Jayy recruited outside judges to make decisions on the winning artists:

“Artists win because the judges and their fans love their music.”

Los Angeles has become a fertile growth and development territory for REACHBACK who released their 5 track EP ‘Wake Up’ through MTVN back in October 2011 on the recommendation of MTV's A&R consultant Nic Harcourt. 

The band recorded two further acoustic tracks for MTV and Extreme Music back in London at Abbey Road Studios, which are scheduled for a spring release and anticipated major brand sync placement and are set to drop by MTV studios in Los Angeles to give another filmed live performance and interview the day after the Grammys.  

Band singer, Ruby Wiliams said: 

“Being short-listed for three international music awards was something beyond our wildest imagination! ... Its going to be a very proud and memorable occasion but we really want to use the trip to hold as many meetings as we can and to keep raising our profile and exposure this year”.

The Artist of the Year award category has panel short-listed five acts by the following defined criteria: 

‘Artists/bands must have demonstrated great creative accomplishment within the independent community, including but not limited to: professional or self-produced music, exceptional songwriting ability, self-management, licencing in television or film, understanding of marketing and PR skills by reaching out to fans, hosting online web shows, performing at charity events and benefits, giving away free music, taking photos with fans, winning multiple music contests, attending workshops, networking, songwriting forums or organisations. Artists must have contributed greatly to the music community in order to stand out’.

REACHBACK Manager and former UK label A&R, Nick Robinson added:

             “The band fully deserve this nomination in recognition of their broad self-development over the past year. To be leading the way with three nominations in a professional, industry-scrutinised set of international independent music awards is one of the clearest indications yet of the prospects of REACHBACK”.

THE ARTISTS IN MUSIC AWARDS 2012 take place at THE KEY CLUB, Sunset Blvd, West Hollywood on FRIDAY FEBRUARY 10TH 2012.  8pm start.  

GOOD LUCK REACHBACK!

Sexy Hair International Conference

Based at the JW Marriot in Los Angeles, educators from all over the world are currently gathering be trained on the latest Sexy Hair info.

At the International Distributors Summit, they will all be introduced to the new branding, products, deals and incentives for the exciting year ahead.

Following an awards ceremony (Sexy Hair UK was thrilled to be awarded with the highest increase in sales out for 2010) there will be the traditional "red party" evening event and hair show. It's always a fantastic experience and a great opportunity for Sexy Hair ambassadors to meet up and share thoughts and experiences to maintain the fabulous growth of this brand.

Pictures of the week will follow, but in the meantime follow these links for pictures from last years event!:

http://www.facebook.com/media/set/?set=a.10150092003078717.268588.58977478716&type=3

http://www.facebook.com/media/set/?set=a.10150091884743717.268555.58977478716&type=3

http://www.facebook.com/media/set/?set=a.10150091966643717.268578.58977478716&type=3

Activating Scalp System

Healthy Hair starts with a healthy scalp! This new sub-category offers a solution for some of our most detrimental hair and scalp problems!

Discover the Activating Scalp Care category with a Sexy twist for instant results and long term benefits.

ACTIVATING SCALP CARE MOUSSE - THICKENING TREATMENT MOUSSE

What it is:

• A multi-purpose thickening mousse for immediate results and long term benefits!
• A volumizing styling product that provides long lasting and weightless lift to the hair
• Gives the appearance of fuller, thicker looking hair

Who it's for:

• Customers with fine and/or thinning hair who want their hair to appear thicker, stronger and healthier
• Customers who want instant, weightless volume combined with conditioning benefits

Key Ingredients & Benefits:

• Made with Voluminis for weightless, long lasting volume
• Made with Swertia, Saw Palmetto and Caffeine to promote healthy hair growth
• Made with Exo-P & Thymulen4 to stimulate Keratin synthesis
• Made with Hydrolyzed Wheat Protein and Wheat Amino Acids to improve hair strength and feel
• Promotes healthy hair growth
• Provides weightless, long lasting volume
• Stimulates microcirculation in the scalp
• Protects and fortifies the hair and scalp
• Visibly strengthens and increases the thickness of hair

How to use it:

• Massage into scalp and work through hair from roots to ends.  Style as desired.

ACTIVATING SCALP CARE TREATMENT THICKENING SPOT TREATMENT

What it is:

• A liquid treatment with a targeted applicator to address the needs of fine and/or thinning hair
• Stimulates microcirculation in the scalp to visibly strengthen and increase the thickness of hair

Who is it for?:

• Customers with thinning hair who want hair to appear thicker, stronger and healthier

Key Ingredients & Benefits:

• Made with Swertia, Loquat Leaf and Caffeine to promote healthy hair growth
• Made with Exo-P & Thymullen4 to stimulate Keratin synthesis
• Made with Peppermint, Menthol, Eucalyptus & Ginger to invigorate the scalp

How to use it:

• Apply with the applicator tip to scalp along small parted sections.  Massage gently until absorbed. Do not rinse.  Style as desired.



Keratin Hair Filler - Reinvent Colour Care

You feel strong, vibrant and healthy.  Now match how you feel on the inside with how you look on the outside, starting with your hair!

Reinvent Keratin Hair Filler helps prevent and  repair damage making professional hair colour look its best for longer!

Sometimes that's all you need to kick a couple of years off your look!!

Who is it for?

To the stylist/salon:

1. It's additional revenue for you and your salon
2. It's a guarantee for the quality of your colour service
3. It's a great tool to help create the perfectly smooth blow out
4. It promotes customer satisfaction and loyalty

To the end consumer:

1. It's an investment for your colour service to last longer
2. It helps repair hair damage from prior chemical services, over processing, heat damage or environmental damage
3. It helps prevent damage
4. It creates perfectly smooth looking strands

How to use: Salon:

• Use the system directly after a colour service as a post-service colour locking system
• Use the system any time to help repair damaged hair and to prevent future damage
• We recommend using the system once every 5 washes

How to use: Consumer:

• Use the Reinvent Shampoo of your choice and rinse
• Apply the Reinvent Colour Care Keratin Line Filler through hair and leave on for 5 minutes at room temperature.  Do not rinse
• Apply the Reinvent Colour Care Treatment and wrap hair into plastic cap. Do not rinse
• Apply heat.  Use hooded dryer for 15 minutes
• Rinse & blow dry.  Do not shampoo